Article - Business Tips Part 5

133. Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them.

134. Make people feel like it's their idea to buy. Then, they will be less hesitant. In your ad, tell them "You're making a smart decision for buying our product.

135. Show your prospects a group of testimonials that stand up for your product. People are more likely to agree with a group than have a different opinion.

136. Tell people what they're thinking and feeling as they read your ad. Most people will actually do it. Your statements should help sell your product.

137. Ask *WHY* when a person indicates an objection. Remember that kid in the grocery store asking for a toy? The mother said NO. The child simply replied, "Why can't I have it?" After a few of these *WHY* questions, the parent runs out of answers and might give in. Now, we are not suggesting to nag your prospects like a little child, but you get the idea.

138. Fun persuades. Can I persuade you to walk around with a rat on your t-shirt? How about a Mickey Mouse t-shirt? Would you rather go to a movie or to the dentist? People do things because they are fun!

139. Paint a picture. It is easier to believe you if I can imagine it in my mind. A picture tells a thousand words. Put these to work for you.

140. Never say no to a customer; everything is negotiable

141. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

142. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

143. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it

144. Prospects become customers for their reasons, not your reasons.

145. Your prospects love their own ideas and find them persuasive.

146. Always update your customer. They have already made a commitment to you once. They probably will do it again if you tell them about your new product, service, catalog, etc. Remember, each and every customer has a future value. Learn what it is for your particular specialty.

147. When something special happens in your customer's world, let him/her know you know. Things like birthdays, promotions, and new product introductions keeps your name in their space. And, it tells them you have, at least, some interest in them.

148. Add your photo to your website. Your photo allows your visitors to know you better. You become a living, breathing person, instead of just some name. People sitting in front of a computer want someone to CONNECT with. Let them!

149. Add phone numbers to your website. Without your phone number or some contact information, your prospects will be weary. They will feel that you're hiding from them. They need to know that they can contact you if they have problems with your products or services.

150. Learn some of their personal interests. Learning some of your clients interests allows you to know how to better serve them. You may also share some common interests that further solidify relationships.

151. Customers don't want money back guarantees. They want the product or service to be right. Get it right and customers become your best sales people. Get to know your customers and what's important to them.

152. Ask a potential customer if they already have what you sell. (You may find out they need another one)

153. Reduce your customers risk. Give them 100% satisfaction guaranteed, because do you really deserve to keep their money if your product or services hasn't delivered what you promised?

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